Guodong Gao, Ph.D. - Publications
Affiliations: | 2005 | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Management Business AdministrationYear | Citation | Score | |||
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2010 | Dellarocas C, Gao G, Narayan R. Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products The Missouri Review. 27: 127-158. DOI: 10.2753/Mis0742-1222270204 | 0.323 | |||
2006 | Clemons EK, Gao G, Hitt LM. When online reviews meet hyperdifferentiation: A study of the craft beer industry Journal of Management Information Systems. 23: 149-171. DOI: 10.2753/Mis0742-1222230207 | 0.502 | |||
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