Taeyang Yang, Ph.D. - Publications
Affiliations: | 2011-2021 | Biomedical Engineering | Ulsan National Institute of Science and Technology, Ulsan, South Korea |
2021-2022 | Data Science Cell | Hana Institute of Technology | |
2022- | KS TF | Kakao Corp |
Area:
Data science, Neuromarketing, Human factors engineeringWebsite:
https://sites.google.com/view/tyang/profileYear | Citation | Score | |||
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2021 | Yang T, Kim JH, Kim J, Kim SP. Involvement of bilateral insula in brand extension evaluation: an fMRI study. Scientific Reports. 11: 3387. PMID 33564059 DOI: 10.1038/s41598-021-83057-8 | 0.542 | |||
2019 | Yang T, Kim SP. Group-Level Neural Responses to Service-to-Service Brand Extension. Frontiers in Neuroscience. 13: 676. PMID 31316343 DOI: 10.3389/Fnins.2019.00676 | 0.634 | |||
2018 | Yang T, Lee S, Seomoon E, Kim SP. Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension. Frontiers in Human Neuroscience. 12: 44. PMID 29479313 DOI: 10.3389/Fnhum.2018.00044 | 0.601 | |||
2015 | Yang T, Lee DY, Kwak Y, Choi J, Kim C, Kim SP. Evaluation of TV commercials using neurophysiological responses. Journal of Physiological Anthropology. 34: 19. PMID 25906845 DOI: 10.1186/S40101-015-0056-4 | 0.602 | |||
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