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Ji-Young Hong, Ph.D. - Publications

Affiliations: 
Advertising University of Texas at Austin, Austin, Texas, U.S.A. 
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2006 Lee B, Hong J, Lee W. How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online Journal of Computer-Mediated Communication. 9: 00-00. DOI: 10.1111/J.1083-6101.2004.Tb00282.X  0.397
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