| Year |
Citation |
Score |
| 2019 |
Zhang Y, Kwak H, Jeong H, Puzakova M. Facing the “Right” Side? The Effect of Product Facing Direction Journal of Advertising. 48: 153-166. DOI: 10.1080/00913367.2018.1503576 |
0.305 |
|
| 2016 |
Puzakova M, Kwak H, Ramanathan S, Rocereto JF. Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications Journal of Advertising. 1-12. DOI: 10.1080/00913367.2016.1172384 |
0.309 |
|
| 2015 |
Kwak H, Puzakova M, Rocereto JF. Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness Journal of Marketing. 79: 56-76. DOI: 10.1509/Jm.13.0410 |
0.333 |
|
| 2015 |
Chang H, Kwak H, Puzakova M, Park J, Smit EG. It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions International Journal of Advertising. 34: 593-620. DOI: 10.1080/02650487.2015.1009351 |
0.392 |
|
| 2015 |
Puzakova M, Kwak H, Bell M. Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands Journal of Advertising. 44: 219-231. DOI: 10.1080/00913367.2014.957367 |
0.367 |
|
| 2013 |
Kwak H, Jaju A, Puzakova M, Rocereto JF. The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation The Journal of Marketing Theory and Practice. 21: 141-162. DOI: 10.2753/Mtp1069-6679210202 |
0.319 |
|
| 2013 |
Puzakova M, Rocereto JF, Kwak H. Ads are watching me - A view from the interplay between anthropomorphism and customisation International Journal of Advertising. 32: 513-538. DOI: 10.2501/Ija-32-4-513-538 |
0.312 |
|
| 2013 |
Puzakova M, Kwak H, Rocereto JF. When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings Journal of Marketing. 77: 81-100. DOI: 10.1509/Jm.11.0510 |
0.353 |
|
| 2013 |
Puzakova M, Kwak H, Taylor CR. The role of geography of self in "filling in" brand personality traits: Consumer inference of unobservable attributes Journal of Advertising. 42: 16-29. DOI: 10.1080/00913367.2012.748632 |
0.311 |
|
| 2012 |
Kwak H. Self-disclosure in online media International Journal of Advertising. 31: 485-510. DOI: 10.2501/Ija-31-3-485-510 |
0.312 |
|
| 2010 |
Puzakova M, Kwak H, Andras Tl. Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market International Journal of Advertising. 29: 727-764. DOI: 10.2501/S0265048710201440 |
0.366 |
|
| 2009 |
Kwak H, Larsen Andras T, Zinkhan GM. Advertising to ‘active’ viewers International Journal of Advertising. 28: 49-75. DOI: 10.2501/S0265048709090428 |
0.545 |
|
| 2009 |
Kwak H, Forman H, Zinkhan GM. Consumer attitudes towards firms' marketing activities: The implications for marketing communications strategies International Journal of Internet Marketing and Advertising. 5: 131-144. DOI: 10.1504/Ijima.2009.026367 |
0.573 |
|
| 2008 |
Kwak H, Zinkhan GM, Pan Y, Andras TL. Consumer communications, media use, and purchases via the internet: A comparative, exploratory study Journal of International Consumer Marketing. 20: 55-68. DOI: 10.1080/08961530802129243 |
0.563 |
|
| 2006 |
Kwak H, Zinkhan GM, DeLorme DE, Larsen T. Revisiting normative influences on impulsive buying behavior and an extension to compulsive buying behavior: A case from South Korea Journal of International Consumer Marketing. 18: 57-80. DOI: 10.1300/J046V18N03_04 |
0.542 |
|
| 2006 |
Kwak H, Jaju A, Larsen T. Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India Journal of the Academy of Marketing Science. 34: 367-385. DOI: 10.1177/0092070304270140 |
0.378 |
|
| 2004 |
Kwak H, Zinkhan GM, Roushanzamir EPL. Compulsive comorbidity and its psychological antecedents: A cross-cultural comparison between the US and South Korea Journal of Consumer Marketing. 21: 418-434. DOI: 10.1108/07363760410558681 |
0.542 |
|
| 2003 |
Kwak H, Zinkhan GM, Crask MR. Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea Journal of Consumer Affairs. 37: 161-169. DOI: 10.1111/J.1745-6606.2003.Tb00445.X |
0.322 |
|
| 2002 |
Kwak H, Fox RJ, Zinkhan GM. What Products Can Be Successfully Promoted and Sold Via the Internet Journal of Advertising Research. 42: 23-38. DOI: 10.2501/Jar-42-1-23-38 |
0.33 |
|
| 2002 |
Kwak H, Zinkhan GM, Dominick JR. The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea Media Psychology. 4: 77-111. DOI: 10.1207/S1532785Xmep0401_04 |
0.337 |
|
| 2002 |
Kwak H, Zinkhan GM, DeLorme DE. Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows Journal of Current Issues & Research in Advertising. 24: 17-32. DOI: 10.1080/10641734.2002.10505132 |
0.575 |
|
| 2002 |
Jaju A, Kwak H, Zinkhan GM. Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea Marketing Education Review. 12: 49-60. DOI: 10.1080/10528008.2002.11488787 |
0.5 |
|
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