Yunjae Cheong - Publications

Affiliations: 
The University of Alabama, Tuscaloosa, AL 

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Year Citation  Score
2011 Cheong Y, Leckenby JD, Eakin T. Evaluating the multivariate beta binomial distribution for estimating magazine and internet exposure frequency distributions Journal of Advertising. 40: 7-23. DOI: 10.2753/JOA0091-3367400101  0.433
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