Megha Gupta, Ph.D. - Publications
Affiliations: | 2012 | School of Human Environmental Sciences: Consumer, Apparel, and Retail Studies | The University of North Carolina at Greensboro, Greensboro, NC, United States |
Area:
Sustainability, Management Business Administration, South Asian StudiesYear | Citation | Score | |||
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2015 | Chang HJ, Cho HJ, Turner T, Gupta M, Watchravesringkan K. Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores Journal of Fashion Marketing and Management. 19: 136-153. DOI: 10.1108/Jfmm-03-2014-0019 | 0.446 | |||
2012 | Gupta M, Hodges N. Corporate social responsibility in the apparel industry: An exploration of Indian consumers' perceptions and expectations Journal of Fashion Marketing and Management. 16: 216-233. DOI: 10.1108/13612021211222833 | 0.449 | |||
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