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Yinlong Zhang, Ph.D. - Publications

Affiliations: 
2004 University of Pittsburgh, Pittsburgh, PA, United States 
Area:
Marketing Business Administration
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Gao H, Mittal V, Zhang Y. The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity: Journal of Marketing Research. 57: 173-191. DOI: 10.1177/0022243719889028  0.545
2017 Gao H, Zhang Y, Mittal V. How Does Local–Global Identity Affect Price Sensitivity? Journal of Marketing. 81: 62-79. DOI: 10.1509/Jm.15.0206  0.536
2014 Zhang Y, Feick L, Mittal V. How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth Journal of Consumer Research. 40: 1097-1108. DOI: 10.1086/674211  0.527
2014 Kim Y, Zhang Y. The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands Journal of Global Marketing. 27: 13-29. DOI: 10.1080/08911762.2013.844290  0.34
2012 Winterich KP, Zhang Y, Mittal V. How political identity and charity positioning increase donations: Insights from Moral Foundations Theory International Journal of Research in Marketing. 29: 346-354. DOI: 10.1016/J.Ijresmar.2012.05.002  0.514
2010 Zhang Y, Winterich KP, Mittal V. Power Distance Belief and Impulsive Buying Journal of Marketing Research. 47: 945-954. DOI: 10.1509/Jmkr.47.5.945  0.54
2009 Zhang Y, Khare A. The Impact of Accessible Identities on the Evaluation of Global versus Local Products Journal of Consumer Research. 36: 524-537. DOI: 10.1086/598794  0.329
2009 Zhang Y, Shrum LJ. The Influence of Self-Construal on Impulsive Consumption Journal of Consumer Research. 35: 838-850. DOI: 10.1086/593687  0.346
2006 Zhang Y, Feick L, Price LJ. The impact of self-construal on aesthetic preference for angular versus rounded shapes. Personality & Social Psychology Bulletin. 32: 794-805. PMID 16648204 DOI: 10.1177/0146167206286626  0.358
2005 Zhang Y, Mittal V. Decision difficulty: Effects of procedural and outcome accountability Journal of Consumer Research. 32: 465-472. DOI: 10.1086/497558  0.504
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