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Wei-Chen Chen, Ph.D.

Affiliations: 
2011 Apparel, Educational Studies and Hospitality Management Iowa State University, Ames, IA, United States 
Area:
Textile Technology, Home Economics, Marketing Business Administration
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"Wei-Chen Chen"
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Ann M. Fiore grad student 2011 Iowa State
 (The impact of cultural and psychological differences on the acceptance of pop-up retail in Taiwan.)

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Publications

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Chen W, Fiore AM. (2017) Factors affecting Taiwanese consumers’ responses toward pop-up retail Asia Pacific Journal of Marketing and Logistics. 29: 370-392
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