| Year |
Citation |
Score |
| 2020 |
Parker J, Koslow S, Ang L, Tevi A. How Does Consumer Insight Support The Leap to a Creative Idea: Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional Journal of Advertising Research. DOI: 10.2501/Jar-2020-012 |
0.405 |
|
| 2020 |
Kilgour M, Koslow S, O'Connor H. Why Do Great Creative Ideas Get Rejected?: The Effect of Creative Ideation Processes On External Judges' Assessments Journal of Advertising Research. 60: 12-27. DOI: 10.2501/Jar-2019-028 |
0.436 |
|
| 2020 |
Rosengren S, Eisend M, Koslow S, Dahlen M. A Meta-Analysis of When and How Advertising Creativity Works: Journal of Marketing. 2224292092928. DOI: 10.1177/0022242920929288 |
0.48 |
|
| 2019 |
Tevi A, Koslow S, Parker J. Can media neutrality limit creative potential?: How advertising’s use of ideation templates fares across media Journal of Advertising Research. 59: 312-328. DOI: 10.2501/Jar-2018-040 |
0.384 |
|
| 2019 |
West D, Koslow S, Kilgour M. Future Directions for Advertising Creativity Research Journal of Advertising. 48: 102-114. DOI: 10.1080/00913367.2019.1585307 |
0.416 |
|
| 2018 |
Tevi A, Koslow S. How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice Journal of Advertising Research. 58: 111-128. DOI: 10.2501/Jar-2018-012 |
0.41 |
|
| 2018 |
Parker J, Ang L, Koslow S. The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach Journal of Advertising. 47: 237-254. DOI: 10.1080/00913367.2018.1474146 |
0.311 |
|
| 2017 |
O’Connor H, Kilgour M, Koslow S, Sasser SL. Drivers of Creativity Within Advertising Agencies: How Structural Configuration Can Affect And Improve Creative Development Journal of Advertising Research. 58: 202-217. DOI: 10.2501/Jar-2017-015 |
0.443 |
|
| 2016 |
O'Connor H, Koslow S, Kilgour M, Sasser SL. Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in australian and New Zealand Agencies Journal of Advertising. 45: 147-155. DOI: 10.1080/00913367.2015.1085821 |
0.725 |
|
| 2015 |
Koslow S. I love creative advertising: What it is, when to call for it, and how to achieve it Journal of Advertising Research. 55. DOI: 10.2501/JAR-55-1-005-008 |
0.401 |
|
| 2013 |
Sasser SL, Koslow S, Kilgour M. Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising? Journal of Advertising Research. 53: 297-312. DOI: 10.2501/Jar-53-3-297-312 |
0.73 |
|
| 2013 |
Kilgour M, Sasser S, Koslow S. Creativity Awards: Great Expectations? Creativity Research Journal. 25: 163-171. DOI: 10.1080/10400419.2013.783741 |
0.736 |
|
| 2012 |
Sasser SL, Koslow S. Passion, expertise, politics, and support: Creative dynamics in advertising agencies Journal of Advertising. 41: 5-17. DOI: 10.2753/JOA0091-3367410301 |
0.711 |
|
| 2009 |
Kilgour M, Koslow S. Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising Journal of the Academy of Marketing Science. 37: 298-309. DOI: 10.1007/s11747-009-0133-5 |
0.42 |
|
| 2008 |
Sasser SL, Koslow S. Desperately seeking advertising creativity engaging an imaginative "3Ps" research agenda Journal of Advertising. 37: 5-19. DOI: 10.2753/JOA0091-3367370401 |
0.689 |
|
| 2007 |
Sasser SL, Koslow S, Riordan EA. Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns Journal of Advertising Research. 47: 237-256. DOI: 10.2501/S0021849907070286 |
0.717 |
|
| 2006 |
Koslow S, Sasser SL, Riordan EA. Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity Journal of Advertising. 35: 81-101. DOI: 10.2753/JOA0091-3367350306 |
0.741 |
|
| 2004 |
McDermott A, Lovatt SJ, Koslow S. Supply chain performance measures for producers and processors of premium beef cuts: A conjoint approach Journal On Chain and Network Science. 4: 33-43. DOI: 10.3920/Jcns2004.X040 |
0.319 |
|
| 2003 |
Koslow S, Sasser SL, Riordan EA. What is Creative to Whom and Why Journal of Advertising Research. 43: 96-110. DOI: 10.2501/Jar-43-1-96-110 |
0.766 |
|
| 2003 |
Koslow S, Sasser SL, Riordan EA. What is creative to whom and why? Perceptions in advertising agencies Journal of Advertising Research. 43: 96-110. DOI: 10.1017/S0021849903030113 |
0.752 |
|
| 2000 |
Koslow S. Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism Journal of Consumer Affairs. 34: 245-268. DOI: 10.1111/J.1745-6606.2000.Tb00093.X |
0.418 |
|
| 1999 |
Yu HL, Koslow S. How Well Do Firms Implement Strategy When They Design Internet Web Pages Australasian Marketing Journal (Amj). 7: 59-73. DOI: 10.1016/S1441-3582(99)70216-8 |
0.375 |
|
| 1994 |
Koslow S, Shamdasani PN, Touchstone EE. Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective Journal of Consumer Research. 20: 575-585. DOI: 10.1086/209371 |
0.331 |
|
| 1989 |
Stewart DW, Hickson GB, Pechmann C, Koslow S, Altemeier WA. Information search and decision making in the selection of family health care. Journal of Health Care Marketing. 9: 29-39. PMID 10293672 |
0.631 |
|
| 1989 |
Stewart DW, Koslow S. Executional factors and advertising effectiveness: A replication Journal of Advertising. 18: 21-32. DOI: 10.1080/00913367.1989.10673158 |
0.572 |
|
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