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Ui-Jeen Yu, Ph.D. - Publications

Affiliations: 
2009 Apparel, Educational Studies and Hospitality Management Iowa State University, Ames, IA, United States 
Area:
Marketing Business Administration, General Psychology, Textile Technology
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9 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Yu U, Jung J. Effects of Self‐Discrepancy and Self‐Schema on Young Women's Body Image and Self‐Esteem after Media Image Exposure Family and Consumer Sciences Research Journal. 47: 142-160. DOI: 10.1111/Fcsr.12284  0.385
2018 Yu U, Kim J. Financial productivity issues of offshore and “Made-in-USA” through reshoring Journal of Fashion Marketing and Management. 22: 317-334. DOI: 10.1108/Jfmm-12-2017-0136  0.33
2018 Cho E, Fiore AM, Yu U. Impact of fashion innovativeness on consumer-based brand equity Journal of Consumer Marketing. 35: 340-350. DOI: 10.1108/Jcm-01-2017-2066  0.349
2015 Yu UJ, Damhorst ML. Body Satisfaction as Antecedent to Virtual Product Experience in an Online Apparel Shopping Context Clothing and Textiles Research Journal. 33: 3-18. DOI: 10.1177/0887302X14556150  0.627
2014 Yu UJ. Deconstructing College Students' Perceptions of Thin-Idealized Versus Nonidealized Media Images on Body Dissatisfaction and Advertising Effectiveness Clothing and Textiles Research Journal. 32: 153-169. DOI: 10.1177/0887302X14525850  0.432
2014 Yu UJ, Park J. Consumers' virtual product experiences and risk perceptions of product performance in the online co-design practice: A case of NIKEiD Family and Consumer Sciences Research Journal. 43: 29-46. DOI: 10.1111/Fcsr.12079  0.416
2013 Yu UJ, Kozar JM, Damhorst ML. Influence of Multiple Age Identities on Social Comparison, Body Satisfaction, and Appearance Self-Discrepancy for Women across the Life Span Family and Consumer Sciences Research Journal. 41: 375-392. DOI: 10.1111/Fcsr.12025  0.522
2012 Yu UJ, Lee HH, Damhorst ML. Exploring Multidimensions of Product Performance Risk in the Online Apparel Shopping Context: Visual, Tactile, and Trial Risks Clothing and Textiles Research Journal. 30: 251-266. DOI: 10.1177/0887302X12462059  0.59
2011 Yu UJ, Damhorst ML, Russell DW. The Impact of Body Image on Consumers' Perceptions of Idealized Advertising Images and Brand Attitudes Family and Consumer Sciences Research Journal. 40: 58-73. DOI: 10.1111/J.1552-3934.2011.02088.X  0.613
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