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Murali Chandrashekaran - Publications

Affiliations: 
University of Cincinnati, Cincinnati, OH 
Area:
Marketing Business Administration, Public Administration, Information Science
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11 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2010 Grewal R, Chandrashekaran M, Citrin AV. Customer satisfaction heterogeneity and shareholder value Journal of Marketing Research. 47: 612-626. DOI: 10.1509/Jmkr.47.4.612  0.377
2010 Chandrashekaran M, Grewal R, Mehta R. Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products Journal of Interactive Marketing. 24: 1-13. DOI: 10.1016/J.Intmar.2009.06.001  0.409
2007 Chandrashekaran M, Rotte K, Tax SS, Grewal R. Satisfaction strength and customer loyalty Journal of Marketing Research. 44: 153-163. DOI: 10.1509/Jmkr.44.1.153  0.355
2006 Rotte K, Chandrashekaran M, Tax SS, Grewal R. Forgiven but not forgotten: Covert uncertainty in overt responses and the paradox of defection-despite-trust Journal of Consumer Psychology. 16: 283-294. DOI: 10.1207/S15327663Jcp1603_10  0.327
2000 Chandrashekaran M, McNeilly K, Russ FA, Marinova D. From uncertain intentions to actual behavior: A threshold model of whether and when salespeople quit Journal of Marketing Research. 37: 463-479. DOI: 10.1509/Jmkr.37.4.463.18793  0.332
1999 Chandrashekaran M, Mehta R, Chandrashekaran R, Grewal R. Market motives, distinctive capabilities, and domestic inertia: A hybrid model of innovation generation Journal of Marketing Research. 36: 95-112. DOI: 10.1177/002224379903600107  0.407
1998 Tax SS, Brown SW, Chandrashekaran M. Customer evaluations of service complaint experiences: Implications for relationship marketing Journal of Marketing. 62: 60-76. DOI: 10.2307/1252161  0.364
1996 Chandrashekaran M, Walker BA, Ward JC, Reingen PH. Modeling individual preference evolution and choice in a dynamic group setting Journal of Marketing Research. 33: 211-223. DOI: 10.2307/3152148  0.343
1995 Chandrashekaran M, Sinha RK. Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase: Journal of Marketing Research. 32: 444-456. DOI: 10.1177/002224379503200406  0.39
1993 Kardes FR, Kalyanaram G, Chandrashekaran M, Dornoff RJ. Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage Journal of Consumer Research. 20: 62-75. DOI: 10.1086/209333  0.336
1992 Sinha RK, Chandrashekaran M. A Split Hazard Model for Analyzing the Diffusion of Innovations Journal of Marketing Research. 29: 116-127. DOI: 10.1177/002224379202900110  0.309
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