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Wen Gong, Ph.D. - Publications

Affiliations: 
2001 The George Washington University, Washington, DC, United States 
Area:
Marketing Business Administration, Mass Communications
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Stump RL, Gong W. Social networking sites: an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns International Journal of Electronic Business. 13: 117-142. DOI: 10.1504/Ijeb.2017.083288  0.44
2016 Gong W, Stump RL. Cultural values reflected in the adoption of social networking sites International Journal of Technology Marketing. 11: 360. DOI: 10.1504/Ijtmkt.2016.077384  0.434
2014 Gong W, Stump RL, Li ZG. Global use and access of social networking web sites: a national culture perspective Journal of Research in Interactive Marketing. 8: 183-188. DOI: 10.1108/Jrim-09-2013-0064  0.403
2013 Gong W, Stump RL, Maddox LM. Factors influencing consumers' online shopping in China Journal of Asia Business Studies. 7: 214-230. DOI: 10.1108/Jabs-02-2013-0006  0.321
2010 Stump RL, Gong W, Chelariu C. National culture and national adoption and use of mobile telephony International Journal of Electronic Business. 8: 433-455. DOI: 10.1504/Ijeb.2010.035296  0.376
2007 Gong W, Li ZG, Stump RL. Global internet use and access: cultural considerations Asia Pacific Journal of Marketing and Logistics. 19: 57-74. DOI: 10.1108/13555850710720902  0.545
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