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Yuhmiin Chang, Ph.D. - Publications

Affiliations: 
2001 University of Missouri - Columbia, Columbia, MO, United States 
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Chang Y. Perceived message consistency: Explicating how brand messages being processed across multiple online media Computers in Human Behavior. 85: 125-134. DOI: 10.1016/J.Chb.2018.03.038  0.323
2017 Chang Y, 張郁敏. Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Media Psychology. 20: 685-703. DOI: 10.1080/15213269.2016.1247717  0.306
2017 Chang Y. The influence of media multitasking on the impulse to buy Computers in Human Behavior. 70: 60-66. DOI: 10.1016/J.Chb.2016.12.071  0.303
2009 Chang Y. An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Journal of Marketing Communications. 15: 327-343. DOI: 10.1080/13527260802481314  0.324
2005 Stammerjohan C, Wood CM, Chang Y, Thorson E. An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge Journal of Advertising. 34: 55-67. DOI: 10.1080/00913367.2005.10639209  0.475
2004 Chang Y, Thorson E. Television and web advertising synergies Journal of Advertising. 33: 75-84. DOI: 10.1080/00913367.2004.10639161  0.48
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