Felix Portnoy, Ph.D.

Affiliations: 
2012 Information Science University of North Carolina, Chapel Hill, Chapel Hill, NC 
Area:
Information Science, Marketing Business Administration, Web Studies
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"Felix Portnoy"

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Gary Marchionini grad student 2012 UNC Chapel Hill
 (Avoiding ad avoidance: Factors affecting the perception of online banner ads.)
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Publications

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Portnoy F, Marchionini G. (2010) Modeling the effect of habituation on banner blindness as a function of repetition and search type: Gap analysis for future work Conference On Human Factors in Computing Systems - Proceedings. 4297-4302
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