Year |
Citation |
Score |
2020 |
Kim T, Sung Y, Moon JH. Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence Telematics and Informatics. 51: 101406. DOI: 10.1016/J.Tele.2020.101406 |
0.374 |
|
2019 |
Lee E, Choi TR, Lee T(, Sung Y. Using Instagram While “In a Relationship” Journal of Individual Differences. 40: 111-117. DOI: 10.1027/1614-0001/a000282 |
0.382 |
|
2018 |
Lee E, Ji-Hye L, Ha CM, Sung Y, Marina CS. The Effect of Innovativeness and Self-Regulatory Focus on the Use of Internet of Things The Korean Journal of Consumer and Advertising Psychology. 19: 67-91. DOI: 10.21074/Kjlcap.2018.19.1.67 |
0.304 |
|
2017 |
Choi TR, Sung Y, Lee J, Choi SM. Get behind my selfies: The Big Five traits and social networking behaviors through selfies Personality and Individual Differences. 109: 98-101. DOI: 10.1016/J.PAID.2016.12.057 |
0.35 |
|
2016 |
Lee JA, Sung Y. Hide-and-Seek: Narcissism and "Selfie"-Related Behavior. Cyberpsychology, Behavior and Social Networking. PMID 27028460 DOI: 10.1089/cyber.2015.0486 |
0.355 |
|
2016 |
Kim Y, Kang M, Choi SM, Sung Y. To click or not to click? Investigating antecedents of advertisement clicking on Facebook Social Behavior and Personality. 44: 657-668. DOI: 10.2224/sbp.2016.44.4.657 |
0.311 |
|
2016 |
Kim DH, Sung Y, Drumwright M. ‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level International Journal of Advertising. 37: 270-288. DOI: 10.1080/02650487.2016.1238661 |
0.343 |
|
2016 |
Sung Y, Lee JA, Kim E, Choi SM. Why we post selfies: Understanding motivations for posting pictures of oneself Personality and Individual Differences. 97: 260-265. DOI: 10.1016/J.Paid.2016.03.032 |
0.36 |
|
2016 |
Kim E, Lee JA, Sung Y, Choi SM. Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior Computers in Human Behavior. 62: 116-123. DOI: 10.1016/J.Chb.2016.03.078 |
0.324 |
|
2016 |
Kim DH, Sung YH, Lee SY, Choi D, Sung Y. Are you on Timeline or News Feed? the roles of Facebook pages and construal level in increasing ad effectiveness Computers in Human Behavior. 57: 312-320. DOI: 10.1016/j.chb.2015.12.031 |
0.349 |
|
2016 |
Lin JS, Sung Y, Chen KJ. Social television: Examining the antecedents and consequences of connected TV viewing Computers in Human Behavior. 58: 171-178. DOI: 10.1016/j.chb.2015.12.025 |
0.316 |
|
2015 |
Ahn H, Sung Y, Drumwright ME. Consumer emotional intelligence and its effects on responses to transgressions Marketing Letters. DOI: 10.1007/s11002-014-9342-x |
0.356 |
|
2014 |
Sook Kwon E, Kim E, Sung Y, Yun Yoo C. Brand followers International Journal of Advertising. 33: 657-680. DOI: 10.2501/Ija-33-4-657-680 |
0.397 |
|
2014 |
Kim E, Sung Y, Kang H. Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth Computers in Human Behavior. 37: 18-25. DOI: 10.1016/J.Chb.2014.04.020 |
0.323 |
|
2013 |
Kim E, Lin J, Sung Y. To App or Not to App: Engaging Consumers via Branded Mobile Apps Journal of Interactive Advertising. 13: 53-65. DOI: 10.1080/15252019.2013.782780 |
0.329 |
|
2013 |
Moon JH, Kim E, Choi SM, Sung Y. Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping Journal of Interactive Advertising. 13: 14-26. DOI: 10.1080/15252019.2013.768051 |
0.345 |
|
2013 |
Lin J, Sung Y. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer-Brand Relationships Psychology & Marketing. 31: 54-69. DOI: 10.1002/MAR.20675 |
0.358 |
|
2013 |
Kim DH, Sung Y. Gucci versus old navy: Interplay of brand personality and regulatory focus in advertising persuasion Psychology and Marketing. 30: 1076-1087. DOI: 10.1002/mar.20668 |
0.375 |
|
2012 |
Kwon O, Sung Y. Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers International Journal of Electronic Commerce. 17: 59-82. DOI: 10.2753/JEC1086-4415170103 |
0.348 |
|
2012 |
Sung Y, Choi SM, Tinkham SF. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment Psychology and Marketing. 29: 941-955. DOI: 10.1002/mar.20576 |
0.67 |
|
2011 |
Sung Y, Moon JH, Kang M, Lin J. Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression Journal For Virtual Worlds Research. 4. DOI: 10.4101/JVWR.V4I1.1927 |
0.366 |
|
2011 |
Sung Y, Choi SM, Lin J. The interplay of culture and situational cues in consumers' brand evaluation International Journal of Consumer Studies. 36: 696-701. DOI: 10.1111/J.1470-6431.2011.01047.X |
0.392 |
|
2011 |
Lee T(, Sung Y, de Gregorio F. Cross‐cultural challenges in product placement Marketing Intelligence & Planning. 29: 366-384. DOI: 10.1108/02634501111138545 |
0.328 |
|
2011 |
Kwon ES, Sung Y. Follow Me! Global Marketers’ Twitter Use Journal of Interactive Advertising. 12: 4-16. DOI: 10.1080/15252019.2011.10722187 |
0.365 |
|
2011 |
Choi SM, Kim Y, Sung Y, Sohn D. BRIDGING OR BONDING? Information, Communication & Society. 14: 107-129. DOI: 10.1080/13691181003792624 |
0.327 |
|
2010 |
de Gregorio F, Sung Y. Understanding Attitudes Toward and Behaviors in Response to Product Placement Journal of Advertising. 39: 83-96. DOI: 10.2753/JOA0091-3367390106 |
0.356 |
|
2010 |
Zhang J, Sung Y, Lee W. To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook American Journal of Business. 25: 53-64. DOI: 10.1108/19355181201000005 |
0.381 |
|
2010 |
Kyung H, Kwon O, Sung Y. The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility Journal of Food Products Marketing. 17: 65-78. DOI: 10.1080/10454446.2011.532402 |
0.325 |
|
2010 |
Sung Y, Choi SM. “I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment Psychology & Marketing. 27: 1050-1073. DOI: 10.1002/MAR.20373 |
0.368 |
|
2010 |
Sung Y, Kim J. Effects of brand personality on brand trust and brand affect Psychology and Marketing. 27: 639-661. DOI: 10.1002/MAR.20349 |
0.385 |
|
2009 |
Sung Y, de Gregorio F, Jung J. Non-student consumer attitudes towards product placement International Journal of Advertising. 28: 257-285. DOI: 10.2501/S0265048709200564 |
0.382 |
|
2009 |
Sung Y, Kim J, Jung J. The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers Journal of International Consumer Marketing. 22: 5-17. DOI: 10.1080/08961530902844907 |
0.378 |
|
2009 |
de Gregorio F, Sung Y. Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs Journal of Brand Management. 17: 218-235. DOI: 10.1057/BM.2009.4 |
0.336 |
|
2009 |
Kim J, Sung Y. Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand Journal of Brand Management. 16: 504-519. DOI: 10.1057/bm.2008.39 |
0.304 |
|
2007 |
Sung Y, Campbell WK. Brand commitment in consumer–brand relationships: An investment model approach Journal of Brand Management. 17: 97-113. DOI: 10.1057/PALGRAVE.BM.2550119 |
0.322 |
|
2006 |
Krugman DM, Morrison MA, Sung Y. Cigarette advertising in popular youth and adult magazines: A ten-year perspective Journal of Public Policy and Marketing. 25: 197-211. DOI: 10.1509/jppm.25.2.197 |
0.615 |
|
2005 |
Krugman DM, Quinn WH, Sung Y, Morrison M. Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. Journal of Health Communication. 10: 261-78. PMID 16036733 DOI: 10.1080/10810730590934280 |
0.613 |
|
2005 |
Sung Y, Tinkham SF. Brand personality structures in the United States and Korea: Common and culture-specific factors Journal of Consumer Psychology. 15: 334-350. DOI: 10.1207/s15327663jcp1504_8 |
0.647 |
|
Show low-probability matches. |