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Young-Hoon Park, Ph.D. - Publications

Affiliations: 
2002 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration
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15 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Park CH, Park Y, Schweidel DA. The effects of mobile promotions on customer purchase dynamics International Journal of Research in Marketing. 35: 453-470. DOI: 10.1016/J.Ijresmar.2018.05.001  0.649
2016 Park CH, Park Y. Investigating Purchase Conversion by Uncovering Online Visit Patterns Marketing Science. 35: 894-914. DOI: 10.2139/Ssrn.1685469  0.398
2016 Park CH, Park Y, Schweidel DA. Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279] International Journal of Research in Marketing. 33: 707-707. DOI: 10.1016/J.Ijresmar.2016.08.004  0.641
2015 Chan TY, Park Y. Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising Marketing Science. 34: 606-623. DOI: 10.1287/Mksc.2015.0903  0.343
2014 Park CH, Park Y, Schweidel DA. A Multi-Category Customer Base Analysis International Journal of Research in Marketing. 31: 266-279. DOI: 10.2139/Ssrn.2251280  0.678
2014 Schweidel DA, Park YH, Jamal Z. A Multiactivity latent attrition model for customer base analysis Marketing Science. 33: 273-286. DOI: 10.1287/Mksc.2013.0832  0.663
2011 Jerath K, Ma L, Park Y, Srinivasan K. A “Position Paradox” in Sponsored Search Auctions Marketing Science. 30: 612-627. DOI: 10.1287/Mksc.1110.0645  0.37
2011 Park Y, Park CH, Ghosh P. Modelling member behaviour in on‐line user‐generated content sites: a semiparametric Bayesian approach Journal of the Royal Statistical Society Series a-Statistics in Society. 174: 1051-1069. DOI: 10.1111/J.1467-985X.2011.00695.X  0.357
2009 Ding M, Park YH, Bradlow ET. Barter markets for conjoint analysis Management Science. 55: 1003-1017. DOI: 10.1287/Mnsc.1090.1003  0.395
2007 Chan TY, Kadiyali V, Park YH. Willingness to pay and competition in online auctions Journal of Marketing Research. 44: 324-333. DOI: 10.1509/Jmkr.44.2.324  0.455
2007 Gaur V, Park Y. Asymmetric Consumer Learning and Inventory Competition Management Science. 53: 227-240. DOI: 10.1287/Mnsc.1060.0615  0.385
2007 Bradlow ET, Park YH. Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model Marketing Science. 26: 218-229. DOI: 10.1287/Mksc.1060.0225  0.385
2006 Ho T, Park Y, Zhou Y. Research Note---Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value Marketing Science. 25: 260-277. DOI: 10.1287/Mksc.1050.0158  0.422
2005 Park YH, Bradlow ET. An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much Journal of Marketing Research. 42: 470-482. DOI: 10.1509/Jmkr.2005.42.4.470  0.428
2004 Park YH, Fader PS. Modeling browsing behavior at multiple websites Marketing Science. 23. DOI: 10.1287/Mksc.1040.0050  0.612
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