Yeosun Yoon, Ph.D. - Publications
Affiliations: | 2003 | University of Michigan, Ann Arbor, Ann Arbor, MI |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2006 | Yoon Y, Gürhan-Canli Z, Schwarz N. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations Journal of Consumer Psychology. 16: 377-390. DOI: 10.1207/S15327663Jcp1604_9 | 0.398 | |||
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