| Year |
Citation |
Score |
| 2020 |
Jo W, Sunder S, Choi J, Trivedi M. Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending Marketing Science. 39: 117-133. DOI: 10.1287/Mksc.2019.1174 |
0.385 |
|
| 2020 |
Liao B, Yano CA, Trivedi M. Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership Production and Operations Management. 29: 118-137. DOI: 10.1111/Poms.13084 |
0.359 |
|
| 2018 |
Kumar A, Bezawada R, Trivedi M. The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability Journal of the Association For Consumer Research. 3: 294-311. DOI: 10.1086/698876 |
0.408 |
|
| 2017 |
Trivedi M, Gauri DK, Ma Y. Measuring the Efficiency of Category-Level Sales Response to Promotions Management Science. 63: 3473-3488. DOI: 10.1287/Mnsc.2016.2496 |
0.363 |
|
| 2017 |
Kim M, Kim J, Choi J, Trivedi M. Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase Journal of Interactive Marketing. 39: 55-68. DOI: 10.1016/J.Intmar.2017.02.001 |
0.346 |
|
| 2016 |
Trivedi M, Sridhar K, Kumar A. Impact of Healthy Alternatives on Consumer Choice: A Balancing Act Journal of Retailing. 92: 65-82. DOI: 10.1016/J.Jretai.2015.05.003 |
0.647 |
|
| 2014 |
Desai KK, Trivedi M. Do consumer perceptions matter in measuring choice variety and variety seeking? Journal of Business Research. 67: 2786-2792. DOI: 10.1016/J.Jbusres.2012.08.019 |
0.48 |
|
| 2012 |
Sridhar K, Bezawada R, Trivedi M. Investigating the drivers of consumer cross-category learning for new products using multiple data sets Marketing Science. 31: 668-688. DOI: 10.1287/Mksc.1120.0717 |
0.659 |
|
| 2012 |
Kumar A, Trivedi M, Bezawada R, Sridhar K. A comparative analysis of differential consumer response across supermarket and specialty store in the candy category Journal of Retailing and Consumer Services. 19: 561-569. DOI: 10.1016/J.Jretconser.2012.07.001 |
0.665 |
|
| 2011 |
Trivedi M. Regional and Categorical Patterns in Consumer Behavior: Revealing Trends Journal of Retailing. 87: 18-30. DOI: 10.1016/J.Jretai.2010.11.002 |
0.432 |
|
| 2009 |
Gauri DK, Pauler JG, Trivedi M. Benchmarking Performance in Retail Chains: An Integrated Approach Marketing Science. 28: 502-515. DOI: 10.1287/Mksc.1080.0421 |
0.378 |
|
| 2009 |
Pauler G, Trivedi M, Gauri DK. Assessing store performance models European Journal of Operational Research. 197: 349-359. DOI: 10.1016/J.Ejor.2008.05.023 |
0.379 |
|
| 2008 |
Trivedi M, Morgan MS, Desai KK. Consumer's value for informational role of agent in service industry Journal of Services Marketing. 22: 149-159. DOI: 10.1108/08876040810862886 |
0.388 |
|
| 2008 |
Gauri DK, Trivedi M, Grewal D. Understanding the Determinants of Retail Strategy: An Empirical Analysis Journal of Retailing. 84: 256-267. DOI: 10.1016/J.Jretai.2008.06.004 |
0.437 |
|
| 2007 |
Morgan MS, Trivedi M. Service intermediaries: a theoretical modeling framework with an application to travel agents Journal of Modelling in Management. 2: 143-156. DOI: 10.1108/17465660710763425 |
0.333 |
|
| 2006 |
Kumar A, Trivedi M. Estimation of variety seeking for segmentation and targeting: An empirical analysis Journal of Targeting, Measurement and Analysis For Marketing. 15: 21-29. DOI: 10.1057/Palgrave.Jt.5750030 |
0.345 |
|
| 2003 |
Trivedi M, Morgan MS. Promotional evaluation and response among variety seeking segments Journal of Product & Brand Management. 12: 408-425. DOI: 10.1108/10610420310498830 |
0.443 |
|
| 1999 |
Trivedi M. Using Variety-Seeking-Based Segmentation to Study Promotional Response: Journal of the Academy of Marketing Science. 27: 37-49. DOI: 10.1177/0092070399271003 |
0.378 |
|
| 1998 |
Trivedi M. Distribution Channels: An Extension of Exclusive Retailership Management Science. 44: 896-909. DOI: 10.1287/Mnsc.44.7.896 |
0.392 |
|
| 1997 |
Misra SR, Trivedi M. A cointegration analysis of demand: implications for pricing Pricing Strategy and Practice. 5: 156-163. DOI: 10.1108/09684909710184653 |
0.37 |
|
| 1996 |
Trivedi M, Morgan MS. Brand‐specific heterogeneity and market‐level brand switching Journal of Product & Brand Management. 5: 29-39. DOI: 10.1108/10610429610113393 |
0.458 |
|
| 1996 |
Morgan MS, Trivedi M. Inferring the Order of the Choice Process Using Consumer Purchase Histories Journal of Business & Economic Statistics. 14: 221-229. DOI: 10.1080/07350015.1996.10524649 |
0.33 |
|
| 1994 |
Trivedi M, Bass FM, Rao RC. A Model of Stochastic Variety-Seeking Marketing Science. 13: 274-297. DOI: 10.1287/Mksc.13.3.274 |
0.337 |
|
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