Sejin Ha, Ph.D.
Affiliations: | 2007 | Ohio State University, Columbus, Columbus, OH |
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"Sejin Ha"Parents
Sign in to add mentor| Leslie D. Stoel | grad student | 2007 | Ohio State | |
| (How customer loyalty programs can influence relational marketing outcomes: Using customer -retailer identification to build relationships.) | ||||
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Publications
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| Kim J, Ha S. (2020) Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty International Journal of Marketing Studies. 12: 41 |
| Huang R, Ha S. (2020) The interplay of management response and individual power in digital service environments from a bystander's perspective Journal of Service Management. 31: 373-396 |
| Park J, Ha S, Jeong SW. (2020) Consumer acceptance of self-service technologies in fashion retail stores Journal of Fashion Marketing and Management: An International Journal. 25: 371-388 |
| Huang R, Ha S. (2020) The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms Journal of Business Research |
| Lee YJ, Ha S, Johnson Z. (2019) Antecedents and consequences of flow state in e-commerce Journal of Consumer Marketing. 36: 264-275 |
| Ha S, Huang R, Park J. (2019) Persuasive brand messages in social media: A mental imagery processing perspective Journal of Retailing and Consumer Services. 48: 41-49 |
| Huang R, Ha S, Kim S. (2018) Narrative persuasion in social media: an empirical study of luxury brand advertising Journal of Research in Interactive Marketing. 12: 274-292 |
| Lee YJ, Ha S. (2016) Consumer Use of the Internet for Health Management Journal of Consumer Health On the Internet. 20: 1-18 |
| Kwon H, Ha S, Im H. (2016) The impact of perceived similarity to other customers on shopping mall satisfaction Journal of Retailing and Consumer Services. 28: 304-309 |
| Park J, Ha S. (2016) Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses Journal of Retailing and Consumer Services. 28: 310-316 |