☰

Byoungho Jin

Affiliations: 
School of Business & Economics: Consumer, Apparel, and Retail Studies The University of North Carolina at Greensboro, Greensboro, NC, United States 
Area:
Management Business Administration
Google:
"Byoungho Jin"
Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor

Children

Sign in to add trainee
Hyeon J. Cho grad student 2012 The University of North Carolina at Greensboro
Junghwa Son grad student 2013 The University of North Carolina at Greensboro
Michelle L. Childs grad student 2014 The University of North Carolina at Greensboro
Sojin Jung grad student 2014 The University of North Carolina at Greensboro

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Almousa M, Jin B, Yang H, et al. (2019) The mediating effects of micro country image by product category and country International Journal of Market Research. 61: 668-682
Jin B, Yang H, Kim N. (2019) Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products Management Decision. 57: 3159-3176
Chung J, Jin B, Jeong SW, et al. (2019) NIE-based SME brand building in foreign markets: an exploratory study Journal of Product & Brand Management. 28: 63-79
Jin B, Ramkumar B, Chou WHC. (2018) Identifying sources and roles of networks in international expansion among small businesses in a less-technology-intensive industry International Journal of Entrepreneurship and Small Business. 34: 421-444
Jin B, Almousa MO, Yang H, et al. (2018) Differential effects of macro and micro country images by product category and by country among Saudi consumers Management Decision. 56: 1663-1681
Childs M, Jin B, Tullar WL. (2018) Vertical versus horizontal line extensions: a comparison of dilution effects Journal of Product & Brand Management. 27: 670-683
Jin B, Cho HJ. (2018) Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance Journal of Business & Industrial Marketing. 33: 585-598
Jin B, Chung J, Yang H, et al. (2018) Entry market choices and post-entry growth patterns among born globals in consumer goods sectors International Marketing Review. 35: 958-980
Ceballos LM, Jin B, Ortega AM. (2018) Colombian consumers’ outshopping of apparel in the U.S. The International Review of Retail, Distribution and Consumer Research. 28: 137-156
Jin B, Jung S, Jeong SW. (2018) Dimensional effects of Korean SME’s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability International Entrepreneurship and Management Journal. 14: 195-215
See more...