Bharat N. Anand
Affiliations: | Business Economics | Harvard University, Cambridge, MA, United States |
Area:
Theory EconomicsGoogle:
"Bharat Anand"
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Publications
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| Anand BN, Shachar R. (2011) Advertising, the matchmaker Rand Journal of Economics. 42: 205-245 |
| Anand BN, Shachar R. (2009) Targeted advertising as a signal Qme-Quantitative Marketing and Economics. 7: 237-266 |
| Anand B, Tella RD, Galetovic A. (2007) Information or Opinion? Media Bias as Product Differentiation Journal of Economics and Management Strategy. 16: 635-682 |
| Elberse A, Anand BN. (2007) The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market Information Economics and Policy. 19: 319-343 |
| Anand BN, Galetovic A. (2006) Relationships, competition and the structure of investment banking markets Journal of Industrial Economics. 54: 151-199 |
| Anand B, Galetovic A. (2005) How market smarts can protect property rights. Harvard Business Review. 82: 72-9, 148 |
| Anand BN, Shachar R. (2004) Brands as beacons: A new source of loyalty to multiproduct firms Journal of Marketing Research. 41: 135-150 |
| Anand BN, Galetovic A. (2000) Information, nonexcludability, and financial market structure Journal of Business. 73: 357-402 |
| Shachar R, Anand BN. (1998) The effectiveness and targeting of television advertising Journal of Economics and Management Strategy. 7: 363-396 |