Hyeon J. Cho, Ph.D.

Affiliations: 
2012 School of Business & Economics: Consumer, Apparel, and Retail Studies The University of North Carolina at Greensboro, Greensboro, NC, United States 
Area:
Management Business Administration
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"Hyeon Cho"

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Byoungho Jin grad student 2012 The University of North Carolina at Greensboro
 (U.S. apparel retailers' international expansion: An application of the Uppsala model.)
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Publications

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Jung S, Cho HJ, Jin BE. (2020) Does effective cost transparency increase price fairness? An analysis of apparel brand strategies Journal of Brand Management. 27: 495-507
Jin B, Cho HJ. (2018) Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance Journal of Business & Industrial Marketing. 33: 585-598
Cho H, Lee H, Lee J, et al. (2017) Remineralization ability of fluoride varnish containing tricalcium phosphate by time Journal of Korean Academy of Oral Health. 41: 3
Cho HJ, Jin BH, Park DY, et al. (2014) Systemic effect of water fluoridation on dental caries prevalence Community Dentistry and Oral Epidemiology. 42: 341-348
Cho HJ, Jin B. (2013) What explains small- and medium-sized apparel retailers’ international market involvement? An application of Uppsala model Fashion and Textiles. 2: 21
Cho HJ, Jin B, Cho H. (2010) An examination of regional differences in China by socio-cultural factors International Journal of Market Research. 52: 613-633
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