Michelle L. Childs, Ph.D.
Affiliations: | 2014 | Consumer, Apparel, and Retail Studies | The University of North Carolina at Greensboro, Greensboro, NC, United States |
Area:
Marketing Business Administration, Experimental Psychology, General Business AdministrationGoogle:
"Michelle Childs"Parents
Sign in to add mentor| Byoungho Jin | grad student | 2014 | The University of North Carolina at Greensboro | |
| (Effective fashion brand extensions: The impact of limited edition and perceived fit on consumers' urgency to buy and brand dilution.) | ||||
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Publications
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| Childs M, Jin BE. (2020) Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations Journal of Fashion Marketing and Management. 24: 49-65 |
| Childs M, Jin BE. (2020) Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy International Journal of Retail & Distribution Management. 48: 380-394 |
| Childs M, Blanchflower T, Hur S, et al. (2020) Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours International Journal of Retail & Distribution Management. 48: 262-286 |
| Jung E, Childs M. (2020) Destination as Product Placement: An Advertising Strategy to Impact Beliefs and Behavioral Intentions Journal of International Consumer Marketing. 32: 178-193 |
| Childs M, Hardin R, Koo W. (2019) Factors affecting consumer repurchase of university sports team merchandise International Journal of Sport Management and Marketing. 19: 389-406 |
| Childs M, Woo H, Kim S. (2019) Sincerity or ploy? An investigation of corporate social responsibility campaigns Journal of Product & Brand Management. 28: 489-501 |
| Childs M, Kim S. (2019) Exploring conspicuous compassion as a brand management strategy Journal of Product & Brand Management. 28: 540-554 |
| Woo H, Kim S, Childs ML. (2019) Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing International Marketing Review. 37: 671-694 |
| Childs M, Jin B, Tullar WL. (2018) Vertical versus horizontal line extensions: a comparison of dilution effects Journal of Product & Brand Management. 27: 670-683 |
| Childs M. (2017) Brand extension feedback effects: What do we know and where should we go? Journal of Product & Brand Management. 26: 671-689 |