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Hongju Liu, Ph.D.

Affiliations: 
2007 University of Chicago, Chicago, IL 
Area:
Marketing Business Administration
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"Hongju Liu"
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Pradeep K. Chintagunta grad student 2007 Chicago
 (Essays on complementarities in technology markets.)

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Publications

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Li B, Li X, Liu H. (2018) Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry Management Information Systems Quarterly. 42: 661-678
Liu H, Liu Q, Chintagunta PK. (2017) Promotion Spillovers: Drug Detailing in Combination Therapy Marketing Science. 36: 382-401
Liu Q, Gupta S, Venkataraman S, et al. (2016) An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications Management Science. 62: 2321-2340
Li X, Gu B, Liu H. (2013) Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry Management Science. 59: 1290-1308
Liu H, Chintagunta PK, Zhu T. (2010) Complementarities and the demand for home broadband internet services Marketing Science. 29: 701-720
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