☰

Yi-Lin Tsai, Ph.D.

Affiliations: 
2013 Business University of Chicago, Chicago, IL 
Area:
Marketing Business Administration, General Business Administration, General Economics
Google:
"Yi-Lin Tsai"
Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor
Pradeep K. Chintagunta grad student 2013 Chicago
 (Assessing the impact of rebranding in the hospitality industry.)

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Tsai Y, Dev Cs, Chintagunta P. (2015) What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry Journal of Marketing Research. 52: 865-878
See more...