Tarun L. Kushwaha, Ph.D.
Affiliations: | 2007 | Texas A & M University, College Station, TX, United States |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Tarun Kushwaha"Parents
Sign in to add mentor| Venkatesh Shankar | grad student | 2007 | Texas A & M | |
| (Essays on multichannel marketing.) | ||||
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Publications
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| Kalaignanam K, Tuli KR, Kushwaha T, et al. (2020) Marketing Agility: The Concept, Antecedents, and a Research Agenda Journal of Marketing. 2224292095276 |
| Shankar V, Kushwaha T. (2020) Omnichannel Marketing: Are Cross-Channel Effects Symmetric? International Journal of Research in Marketing |
| Rajavi K, Kushwaha T, Steenkamp JEM. (2019) In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities Journal of Consumer Research. 46: 651-670 |
| Dinner IM, Kushwaha T, Steenkamp JEM. (2019) Psychic distance and performance of MNCs during marketing crises Journal of International Business Studies. 50: 339-364 |
| Kalaignanam K, Kushwaha T, Rajavi K. (2018) How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows Journal of Retailing. 94: 265-279 |
| Kalaignanam K, Kushwaha T, Swartz TA. (2017) The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry Journal of Marketing. 81: 1-23 |
| Kesavan S, Kushwaha T, Gaur V. (2016) Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks Manufacturing & Service Operations Management. 18: 198-215 |
| Petersen JA, Kushwaha T, Kumar V. (2015) Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture Journal of Marketing. 79: 44-63 |
| Kesavan S, Kushwaha T. (2014) Differences in retail inventory investment behavior during macroeconomic shocks: Role of service level Production and Operations Management. 23: 2118-2136 |
| Kalaignanam K, Kushwaha T, Eilert M. (2013) The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry Journal of Marketing. 77: 41-57 |