Jeffrey D. Meyer, Ph.D.
Affiliations: | 2010 | Texas A & M University, College Station, TX, United States |
Area:
Marketing Business AdministrationGoogle:
"Jeffrey Meyer"Parents
Sign in to add mentor| Venkatesh Shankar | grad student | 2010 | Texas A & M | |
| (Essays on hybrid bundle pricing.) | ||||
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Publications
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| Meyer J, Shankar V, Berry LL. (2018) Pricing hybrid bundles by understanding the drivers of willingness to pay Journal of the Academy of Marketing Science. 46: 497-515 |
| Meyer J, Shankar V. (2016) Pricing Strategies for Hybrid Bundles: Analytical Model and Insights Journal of Retailing. 92: 133-146 |
| Meyer J, Gremler DD, Hogreve J. (2014) Do Service Guarantees Guarantee Greater Market Value Journal of Service Research. 17: 150-163 |
| Berry LL, Bolton RN, Bridges CH, et al. (2010) Opportunities for innovation in the delivery of interactive retail services Journal of Interactive Marketing. 24: 155-167 |