Bridget Behe

Affiliations: 
Horticulture Michigan State University, East Lansing, MI 
Area:
Horticulture Agriculture, Agricultural Economics, Marketing Business Administration
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"Bridget Behe"
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Publications

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Montri D, Chung K, Behe B. (2020) Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities Agriculture and Human Values. 1-14
Behe BK, Huddleston P, Sage L. (2016) Age cohort influences brand recognition, awareness, and likelihood to buy vegetable and herb transplants Hortscience. 51: 145-151
Getter KL, Behe BK, Wollaeger HM. (2016) Comparative consumer perspectives on eco-friendly and insect management practices on floriculture crops Horttechnology. 26: 46-53
Huddleston P, Behe BK, Minahan S, et al. (2015) Seeking attention: An eye tracking study of in-store merchandise displays International Journal of Retail and Distribution Management. 43: 561-574
Behe BK, Bae M, Huddleston PT, et al. (2015) The effect of involvement on visual attention and product choice Journal of Retailing and Consumer Services. 24: 10-21
Wollaeger HM, Getter KL, Behe BK. (2015) Consumer preferences for traditional, neonicotinoid-free, bee-friendly, or biological control pest management practices on floriculture crops Hortscience. 50: 721-732
Behe BK, Campbell BL, Khachatryan H, et al. (2014) Incorporating eye tracking technology and conjoint analysis to better understand the green industry consumer Hortscience. 49: 1550-1557
Khachatryan H, Campbell B, Hall C, et al. (2014) The effects of individual environmental concerns on willingness to pay for sustainable plant attributes Hortscience. 49: 69-75
Getter KL, Behe BK, Conner DS, et al. (2014) Pasture-Raised Milk: The Market for a Differentiated Product Journal of Food Products Marketing. 20: 146-161
Rihn AL, Yue C, Hall C, et al. (2014) Consumer preferences for longevity information and guarantees on cut flower arrangements Hortscience. 49: 769-778
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