Eun-Jung Choi, Ph.D.
Affiliations: | 2008 | Michigan State University, East Lansing, MI |
Area:
Marketing Business AdministrationGoogle:
"Eun-Jung Choi"Parents
Sign in to add mentorCharles Steinfield | grad student | 2008 | Michigan State | |
(An exploratory study of the effect of shopping congruence on perceptions, attitudes, and purchase intentions in online and offline stores.) |