Mark E. Bergen
Affiliations: | University of Minnesota, Twin Cities, Minneapolis, MN |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Mark Bergen"Children
Sign in to add trainee| Sourav Ray | grad student | 2001 | UMN |
| Neil T. Bendle | grad student | 2010 | UMN |
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Publications
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| Ray S, Bergen ME, John G. (2016) Understanding value-Added Resellers' Assortments of multicomponent systems Journal of Marketing. 80: 76-91 |
| Banerjee R, Bergen ME, Dutta S, et al. (2012) Applications of agency theory in B2B marketing Edward Elgar Publishing |
| Levy D, Lee D, Chen HA, et al. (2011) Price Points And Price Rigidity Review of Economics and Statistics. 93: 1417-1431 |
| Zbaracki MJ, Bergen M. (2010) When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines Organization Science. 21: 955-972 |
| Levy D, Chen HA, Muller G, et al. (2010) Holiday price rigidity and cost of price adjustment Economica. 77: 172-198 |
| Dutta S, Bergen ME, Ray S. (2010) Marketing in a world with costs of price adjustment Review of Marketing Research. 6: 168-187 |
| Lee D, Kauffman R, Bergen M. (2009) Image Effects and Rational Inattention in Internet-Based Selling International Journal of Electronic Commerce. 13: 127-166 |
| Bergen M, Levy D, Ray S, et al. (2008) When little things mean a lot: On the inefficiency of item-pricing laws Journal of Law and Economics. 51: 209-250 |
| Levy D, Chen HA, Ray S, et al. (2008) Asymmetric Price Adjustment in the Small Journal of Monetary Economics. 55: 728-737 |
| Muller G, Bergen ME, Dutta S, et al. (2007) Non-price rigidity and cost of adjustment Managerial and Decision Economics. 28: 817-832 |