Alka V. Citrin, Ph.D.
Affiliations: | 2001 | Washington State University, Pullman, WA, United States |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Alka Citrin"Parents
Sign in to add mentor| Jim McCullough | grad student | 2001 | WSU | |
| (Information quality perceptions: The role of communication media characteristics.) | ||||
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Publications
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| Wuyts S, Rindfleisch A, Citrin A. (2015) Outsourcing customer support : The role of provider customer focus Journal of Operations Management. 35: 40-55 |
| Grewal R, Chandrashekaran M, Citrin AV. (2010) Customer satisfaction heterogeneity and shareholder value Journal of Marketing Research. 47: 612-626 |
| Uslay C, Malhotra NK, Citrin AV. (2004) Unique marketing challenges at the frontiers of technology: An integrated perspective International Journal of Technology Management. 28: 8-30 |
| Citrin AV, Stem DE, Spangenberg ER, et al. (2003) Consumer need for tactile input: An internet retailing challenge Journal of Business Research. 56: 915-922 |
| Citrin AV, Sprott DE, Silverman SN, et al. (2000) Adoption of Internet shopping: The role of consumer innovativeness Industrial Management and Data Systems. 100: 294-300 |