Loren V. Geistfeld

Affiliations: 
Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration, Demography, Commerce-Business Economics
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"Loren Geistfeld"
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Publications

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Cho SH, Loibl C, Geistfeld L. (2014) Motivation for emergency and retirement saving: an examination of Regulatory Focus Theory International Journal of Consumer Studies. 38: 701-711
Geistfeld LV. (2010) ACCI memorial paper: The scholarly legacy of E. Scott Maynes Journal of Consumer Affairs. 44: 247-258
Lee MS, Geistfeld LV, Stoel L. (2007) Cultural differences between Korean and American apparel web sites Journal of Fashion Marketing and Management. 11: 511-528
Kim E, Geistfeld LV. (2005) Research methods in foodservice industry: binary logit analysis. Journal of Foodservice Business Research. 7: 87-101
Geistfeld LV. (2005) Consumer economics and family economics: The charge, the response Journal of Consumer Affairs. 39: 409-413
Choi J, Geistfeld LV. (2004) A cross-cultural investigation of consumer e-shopping adoption Journal of Economic Psychology. 25: 821-838
Kim E, Geistfeld LV. (2003) Consumers' Restaurant Choice Behavior and the Impact of Socio-Economic and Demographic Factors Journal of Foodservice Business Research. 6: 3-24
Paulins VA, Geistfeld LV. (2003) The effect of consumer perceptions of store attributes on apparel store preference Journal of Fashion Marketing and Management. 7: 371-385
Lee J, Geistfeld LV. (1999) Elderly Consumers’ Receptiveness to Telemarketing Fraud: Journal of Public Policy & Marketing. 18: 208-217
Lee J, Geistfeld LV. (1999) Elderly consumers' receptiveness to telemarketing fraud Journal of Public Policy and Marketing. 18: 208-217
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