Pragya Mathur, Ph.D.
Affiliations: | 2008 | New York University, Graduate School of Business Administration |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Pragya Mathur"Parents
Sign in to add mentor| Durairaj Maheswaran | grad student | 2008 | New York University, Graduate School of Business Administration | |
| (Brand alliances---an information processing perspective.) | ||||
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Malika M, Ghoshal T, Mathur P, et al. (2023) Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation. Journal of the Academy of Marketing Science. 1-23 |
| Mathur P, Jain SS. (2020) Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes Journal of Business Research. 117: 357-367 |
| Mathur P, Chun HH, Maheswaran D. (2016) Consumer mindsets and self-enhancement: Signaling versus learning Journal of Consumer Psychology. 26: 142-152 |
| Chen CY, Mathur P, Maheswaran D. (2014) The effects of country-related affect on product evaluations Journal of Consumer Research. 41: 1033-1046 |
| Mathur P, Block L, Yucel-Aybat O. (2014) The effects of goal progress cues: An implicit theory perspective Journal of Consumer Psychology. 24: 484-496 |
| Mathur P, Jain SP, Hsieh MH, et al. (2013) The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies Organizational Behavior and Human Decision Processes. 122: 141-151 |
| Schaffner D, Mathur P, Maheswaran D, et al. (2013) Hedonism versus accuracy: The influence of motivation and affect on the evaluation of multiple gains and losses Review of Managerial Science. 7: 417-441 |
| Mathur P, Jain SP, Maheswaran D. (2012) Consumers' implicit theories about personality influence their brand personality judgments Journal of Consumer Psychology. 22: 545-557 |
| Jain SP, Mathur P, Maheswaran D. (2009) The influence of consumers' lay theories on approach/avoidance motivation Journal of Marketing Research. 46: 56-65 |