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Clark Hu, Ph.D.

Affiliations: 
2002 Purdue University, West Lafayette, IN, United States 
Area:
Marketing Business Administration, General Economics, Recreation, Artificial Intelligence
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"Clark Hu"
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Stephen J. Hiemstra grad student 2002 Purdue
 (Advanced tourism demand forecasting: Artificial neural network and Box -Jenkins modeling.)

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Publications

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Liu K, Tsai T, Xiao Q, et al. (2020) The impact of experience on brand loyalty: Mediating effect of images of Taiwan hotels Journal of China Tourism Research. 1-20
Liu K, Hu C, Lin M, et al. (2020) Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude International Journal of Hospitality Management. 89: 102566
Li Y, Hu C, Huang C, et al. (2017) The concept of smart tourism in the context of tourism information services Tourism Management. 58: 293-300
Xiong L, King C, Hu C. (2014) Where is the love?: Investigating multiple membership and hotel customer loyalty. International Journal of Contemporary Hospitality Management. 26: 572-592
Heo CY, Lee S, Mattila A, et al. (2013) Restaurant revenue management: Do perceived capacity scarcity and price differences matter? International Journal of Hospitality Management. 35: 316-326
Lee W, Xiong L, Hu C. (2012) The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model International Journal of Hospitality Management. 31: 819-827
Xiong L, Hu C. (2010) Harness the power of viral marketing in hotel industry: A network discount strategy Journal of Hospitality and Tourism Technology. 1: 234-244
Racherla P, Hu C. (2009) A Framework for Knowledge-Based Crisis Management in the Hospitality and Tourism Industry Cornell Hospitality Quarterly. 50: 561-577
Hyun MY, Lee S, Hu C. (2009) Mobile-mediated virtual experience in tourism: Concept, typology and applications Journal of Vacation Marketing. 15: 149-164
Jang S(, Bai B, Hu C, et al. (2009) Affect, Travel Motivation, and Travel Intention: a Senior Market: Journal of Hospitality & Tourism Research. 33: 51-73
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