Ashutosh R. Patil, Ph.D.
Affiliations: | 2010 | Georgia Institute of Technology, Atlanta, GA |
Area:
Marketing Business AdministrationGoogle:
"Ashutosh Patil"Parents
Sign in to add mentor| Naresh K. Malhotra | grad student | 2010 | Georgia Tech | |
| (Essays in regulatory focus and price acceptance.) | ||||
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Publications
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| Malhotra NK, Schaller TK, Patil A. (2017) Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It Journal of Advertising. 46: 193-212 |
| Ndubisi NO, Malhotra NK, Capel CM, et al. (2016) Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector Psychology and Marketing. 33: 372-388 |
| Schaller TK, Patil A, Malhotra NK. (2015) Alternative Techniques for Assessing Common Method Variance: An Analysis of the Theory of Planned Behavior Research Organizational Research Methods. 18: 177-206 |
| Malhotra NK, Kim SS, Patil A. (2006) Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research Management Science. 52: 1865-1883 |