Yoo-Kyoung Seock, Ph.D.
Affiliations: | 2003 | Virginia Polytechnic Institute and State University, Blacksburg, VA, United States |
Area:
Marketing Business Administration, Home EconomicsGoogle:
"Yoo-Kyoung Seock"Parents
Sign in to add mentor| Marjorie Norton | grad student | 2003 | Virginia Tech | |
| (Analysis of clothing websites for young customer retention based on a model of customer relationship management via the Internet.) | ||||
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Publications
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| McClure C, Seock Y. (2020) The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention Journal of Retailing and Consumer Services. 53: 101975 |
| Zeng CF, Seock Y. (2019) Chinese consumers’ perceptions toward social media platform for shopping and eWOM intention: a study of WeChat International Journal of Fashion Design, Technology and Education. 12: 199-207 |
| Kim SH, Seock Y. (2019) The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms Journal of Retailing and Consumer Services. 51: 83-90 |
| McClure CS, Seock Y. (2017) Does fair trade matter to consumers? A study of African cultural products International Journal of Fashion Design, Technology and Education. 11: 139-147 |
| Jung NY, Seock Y. (2017) Effect of service recovery on customers’ perceived justice, satisfaction, and word-of-mouth intentions on online shopping websites Journal of Retailing and Consumer Services. 37: 23-30 |
| Jung NY, Seock Y. (2016) The impact of corporate reputation on brand attitude and purchase intention Fashion and Textiles. 3: 1-15 |
| Seock Y, Park J, Nam Y. (2014) Influence of socio-economic factors on Chinese female consumers’ information search behaviour in apparel shopping International Journal of Fashion Design, Technology and Education. 7: 96-104 |
| Seock Y, McBride J. (2012) The Impact of Consumer Knowledge/Familiarity with Private Label Brands (PLBs) and Store Image on Perceptions and Preferences toward PLBs and Patronage Intentions: Case of Midscale Department Store PLBs Journal of the Korean Society of Clothing and Textiles. 36: 616-630 |
| Seock Y, Lin C. (2011) Cultural influence on loyalty tendency and evaluation of retail store attributes International Journal of Retail & Distribution Management. 39: 94-113 |
| Chen‐Yu JH, Hong K, Seock Y. (2010) Adolescents' clothing motives and store selection criteria Journal of Fashion Marketing and Management. 14: 127-144 |