Sanjukta A. Pookulangara, Ph.D.
Affiliations: | 2008 | University of Missouri - Columbia, Columbia, MO, United States |
Area:
Marketing Business Administration, Home EconomicsGoogle:
"Sanjukta Pookulangara"Parents
Sign in to add mentor| Jana Hawley | grad student | 2008 | University of Missouri - Columbia | |
| (Explaining consumers' channel -switching behavior using the theory of planned behavior.) | ||||
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Publications
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| Muralidharan S, Ferle CL, Pookulangara S. (2018) Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India Journal of Promotion Management. 24: 1-24 |
| Muralidharan S, Ferle CL, Pookulangara S. (2018) Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions International Journal of Advertising. 37: 609-632 |
| Shephard AJ, Pookulangara SA, Kinley TR, et al. (2016) Impact of Fashion Orientation on Hispanic and Non-Hispanic White Consumer Behavior Hispanic Journal of Behavioral Sciences. 38: 75-93 |
| Shephard A, Pookulangara S, Kinley TR, et al. (2016) Media influence, fashion, and shopping: a gender perspective Journal of Fashion Marketing and Management. 20: 4-18 |
| Josiam BM, Spears DL, Pookulangara S, et al. (2015) Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians Journal of Vacation Marketing. 21: 251-261 |
| Pookulangara S, Kim J, Josiam B, et al. (2014) Intent to purchase from 3-D virtual environments: An exploratory study Journal of Global Fashion Marketing. 5: 269-282 |
| Anderson KC, Knight DK, Pookulangara S, et al. (2014) Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A facebook perspective Journal of Retailing and Consumer Services. 21: 773-779 |
| Pookulangara S, Knight DK. (2013) Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy Journal of Global Fashion Marketing. 4: 20-32 |
| Pookulangara S, Hawley J, Xiao G. (2011) Explaining multi‐channel consumer's channel‐migration intention using theory of reasoned action International Journal of Retail & Distribution Management. 39: 183-202 |
| Pookulangara S, Koesler K. (2011) Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions Journal of Retailing and Consumer Services. 18: 348-354 |