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Gonca P. Soysal, Ph.D.

Affiliations: 
2008 Marketing Northwestern University, Evanston, IL 
Area:
Marketing Business Administration
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Lakshman Krishnamurthi grad student 2008 Northwestern
 (The dynamics of demand in seasonal goods industries: An empirical analysis.)

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Publications

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Soysal G, Zentner A, Zheng Z(. (2019) Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn Production and Operations Management. 28: 2778-2791
Namin A, Ratchford BT, Soysal GP. (2017) An empirical analysis of demand variations and markdown policies for fashion retailers Journal of Retailing and Consumer Services. 38: 126-136
Soysal GP, Krishnamurthi L. (2016) How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy? Management Science. 62: 2692-2704
Soysal GP, Krishnamurthi L. (2012) Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis Marketing Science. 31: 293-316
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