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Karl Ulrich

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
System Science Engineering, Commerce-Business Economics
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"Karl Ulrich"
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Karthik Balasubramaniam grad student 2007 Penn
Joel O. Wooten grad student 2013 Penn

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Publications

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Terwiesch C, Ulrich K. (2008) Managing The Opportunity Portfolio Research-Technology Management. 51: 27-38
Ramdas K, Fisher M, Ulrich K. (2003) Managing Variety for Assembled Products: Modeling Component Systems Sharing Manufacturing & Service Operations Management. 5: 142-156
Randall T, Ulrich K. (2001) Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the U.S. Bicycle Industry Management Science. 47: 1588-1604
Fisher M, Ramdas K, Ulrich K. (1999) Component Sharing in the Management of Product Variety: a Study of Automotive Braking Systems Management Science. 45: 297-315
Randall T, Ulrich K, Reibstein D, et al. (1998) Bridging Behavioral and Economic Theories of Decline: Organizational Inertia, Strategic Competition, and Chronic Failure Management Science. 44: 501-519
Randall T, Ulrich K, Reibstein D. (1998) Brand Equity and Vertical Product Line Extent Marketing Science. 17: 356-379
Ramaswamy R, Ulrich K. (1997) A Designer’s Spreadsheet Journal of Mechanical Design. 119: 48-56
Ulrich K, Sartorius D, Pearson S, et al. (1993) Including the value of time in design-for-manufacturing decision making Management Science. 39: 429-447
Ulrich K, Seering W. (1988) Computation and conceptual design Robotics and Computer-Integrated Manufacturing. 4: 309-315
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