Vicki G. Morwitz
Affiliations: | New York University, Graduate School of Business Administration |
Area:
Marketing Business Administration, General EconomicsGoogle:
"Vicki Morwitz"Children
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Publications
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| Santana S, Dallas SK, Morwitz VG. (2020) Consumer Reactions to Drip Pricing Marketing Science. 39: 188-210 |
| Santana S, Thomas M, Morwitz VG. (2020) The Role of Numbers in the Customer Journey Journal of Retailing. 96: 138-154 |
| Munz KP, Morwitz VG. (2019) Spreading of Alternatives Without a Perception of Choice Acr North American Advances |
| MacInnis DJ, Morwitz VG, Botti S, et al. (2019) Creating Boundary-Breaking, Marketing-Relevant Consumer Research Journal of Marketing. 84: 1-23 |
| Dallas SK, Morwitz VG. (2018) “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers: Journal of Marketing Research. 55: 900-915 |
| Dahl DW, Fischer E, Johar GV, et al. (2017) Making Sense from (Apparent) Senselessness: The JCR Lens Journal of Consumer Research. 44: 719-723 |
| Dahl D, Fischer E, Johar G, et al. (2016) Tutorials in Consumer Research Journal of Consumer Research. 43: 199-199 |
| Sharma E, Morwitz VG. (2016) Saving the Masses: The Impact of Perceived Efficacy on Charitable Giving to Single vs. Multiple Beneficiaries Organizational Behavior and Human Decision Processes. 135: 45-54 |
| Greenleaf EA, Johnson EJ, Morwitz VG, et al. (2016) The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing Journal of Consumer Psychology. 26: 105-124 |
| Cerf M, Greenleaf E, Meyvis T, et al. (2015) Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communications Journal of Marketing Research. 52: 530-545 |