Nitin Mehta, Ph.D.

Affiliations: 
2000 Carnegie Mellon University, Pittsburgh, PA 
Area:
Marketing Business Administration
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"Nitin Mehta"

Parents

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Kannan Srinivasan grad student 2000 Carnegie Mellon
 (Essays on consumer search behavior.)
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Publications

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Webb R, Mehta N, Levy I. (2020) Assessing Consumer Demand with Noisy Neural Measurements Journal of Econometrics
Mehta N, Ni J, Srinivasan K, et al. (2017) A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions Marketing Science. 36: 338-360
Mehta N. (2015) A flexible yet globally regular multigood demand system Marketing Science. 34: 843-863
Mehta N, Ma Y. (2012) A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions Journal of Marketing Research. 49: 435-451
Mehta N, Chen X, Narasimhan O. (2010) Examining demand elasticities in hanemann's framework: A theoretical and empirical analysis Marketing Science. 29: 422-437
Mehta N, Chen XJ, Narasimhan O. (2008) Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions Marketing Science. 27: 334-355
Mehta N. (2007) Investigating consumers' purchase incidence and brand choice decisions across multiple product categories: A theoretical and empirical analysis Marketing Science. 26: 196-217
Seetharaman PB, Chib S, Ainslie A, et al. (2005) Models of Multi-Category Choice Behavior Marketing Letters. 16: 239-254
Mehta N, Rajiv S, Srinivasan K. (2004) Role of Forgetting in Memory-Based Choice Decisions: A Structural Model Qme-Quantitative Marketing and Economics. 2: 107-140
Mehta N, Rajiv S, Srinivasan K. (2003) Price uncertainty and consumer search: A structural model of consideration set formation Marketing Science. 22: 58-84+146
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