☰

Rajan Varadarajan

Affiliations: 
Texas A & M University, College Station, TX, United States 
Area:
Marketing Business Administration, Management Business Administration, General Economics
Google:
"Rajan Varadarajan"
Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor

Children

Sign in to add trainee
Sujan M. Dan grad student 2008 Texas A & M
Paul Dwyer grad student 2008 Texas A & M
Mona Srivastava grad student 2008 Texas A & M

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Varadarajan R. (2020) Market Exchanges, Negative Externalities and Sustainability: Journal of Macromarketing. 40: 309-318
Varadarajan R. (2020) Customer information resources advantage, marketing strategy and business performance: A market resources based view Industrial Marketing Management. 89: 89-97
Otto AS, Szymanski DM, Varadarajan R. (2020) Customer satisfaction and firm performance: insights from over a quarter century of empirical research Journal of the Academy of Marketing Science. 48: 543-564
Varadarajan R. (2019) Theoretical underpinnings of research in strategic marketing: a commentary Journal of the Academy of Marketing Science. 47: 30-36
Varadarajan R. (2017) Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory Journal of Marketing Management. 34: 71-85
Varadarajan R, Kaul R. (2017) Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations Journal of Business Research. 86: 225-233
Varadarajan R. (2017) Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation Journal of the Academy of Marketing Science. 45: 14-36
Varadarajan R. (2015) Strategic marketing, marketing strategy and market strategy Journal of the Knowledge Economy. 5: 78-90
Cavazos C, Varadarajan R. (2012) Manager's intentions toward entering into strategic marketing alliances: an empirical investigation Journal of Strategic Marketing. 20: 571-588
Kalaignanam K, Varadarajan R. (2012) Offshore outsourcing of customer relationship management: Conceptual model and propositions Journal of the Academy of Marketing Science. 40: 347-363
See more...