K Sudhir
Affiliations: | Yale University, New Haven, CT |
Area:
Marketing Business Administration, Commerce-Business Economics, Urban and Regional PlanningGoogle:
"K Sudhir"Children
Sign in to add trainee| Ye Luan | grad student | 2007 | Yale |
| Sumon Datta | grad student | 2009 | Yale |
| Sachin Sancheti | grad student | 2009 | Yale |
| Doug J. Chung | grad student | 2012 | Yale |
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Publications
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| Mojir N, Sudhir K. (2020) A Model of Multipass Search: Price Search Across Stores and Time Management Science |
| Ailawadi KL, Chan T, Manchanda P, et al. (2020) Introduction to the Special Issue on Marketing Science and Health Marketing Science. 39: 459-464 |
| Goldfarb A, Jin GZ, Sudhir K. (2020) Introduction to the Special Issue on Consumer Protection Marketing Science. 39: 1-4 |
| Sudhir K. (2019) Editorial: An Update on the Frontiers Section Marketing Science. 38: 913-917 |
| Kim M, Sudhir K, Uetake K, et al. (2019) When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information: Journal of Marketing Research. 56: 749-766 |
| Sudhir K. (2018) Editorial—Introducing A New Section—Marketing Science: Frontiers Marketing Science. 37: 1-4 |
| Sudhir K, Roy S, Cherian M. (2016) Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content Marketing Science. 35: 849-869 |
| Seenivasan S, Sudhir K, Talukdar D. (2016) Do Store Brands Aid Store Loyalty Management Science. 62: 802-816 |
| Sudhir K. (2016) Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production Marketing Science. 35: 1-9 |
| Narayan V, Rao VR, Sudhir K. (2015) Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India Marketing Science. 34: 825-842 |