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Doug J. Chung, Ph.D.

Affiliations: 
2012 Yale University, New Haven, CT 
Area:
Marketing Business Administration, Sports Management Business Administration
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"Doug Chung"
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K Sudhir grad student 2012 Yale
 (Essays on Incentive Compensation and Advertising.)

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Publications

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Chung DJ, Kim B, Syam NB. (2020) A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future? Foundations and Trends in Marketing. 14: 1-52
Zhang L, Chung DJ. (2020) Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market Marketing Science. 39: 687-706
Chung DJ, Kim B, Park BG. (2019) How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove–Arrow Framework Management Science. 65: 5197-5218
Chung DJ, Narayandas D. (2017) Incentives Versus Reciprocity: Insights from a Field Experiment Journal of Marketing Research. 54: 511-524
Chung DJ. (2017) How Much Is a Win Worth? An Application to Intercollegiate Athletics Management Science. 63: 548-565
Chung DJ, Steenburgh T, Sudhir K. (2014) Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans Marketing Science. 33: 165-187
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