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Eleanor M. Feit, Ph.D.

Affiliations: 
2009 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Commerce-Business Economics
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"Eleanor Feit"
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Fred M. Feinberg grad student 2009 University of Michigan
 (Essays on integrating product design and marketing research.)

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Publications

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Feit EM, Berman R. (2019) Test & Roll: Profit-Maximizing A/B Tests Marketing Science. 38: 1038-1058
Han JA, Feit EM, Srinivasan S. (2019) Can negative buzz increase awareness and purchase intent Marketing Letters. 31: 89-104
Helveston JP, Feit EM, Michalek JJ. (2018) Pooling stated and revealed preference data in the presence of RP endogeneity Transportation Research Part B: Methodological. 109: 70-89
Zantedeschi D, Feit EM, Bradlow ET. (2017) Measuring Multi-Channel Advertising Response Management Science. 63: 2706-2728
Dotson JP, Fan RR, Feit EM, et al. (2017) Brand Attitudes and Search Engine Queries Journal of Interactive Marketing. 37: 105-116
Haaf CG, Morrow WR, Azevedo IML, et al. (2016) Forecasting light-duty vehicle demand using alternative-specific constants for endogeneity correction versus calibration Transportation Research Part B: Methodological. 84: 182-210
Barr MS, Dokko JK, Feit EM. (2011) Preferences for banking and payment services among low- and moderate-income households Social Science Research Network. 2011: 1-41
Feit EM, Beltramo MA, Feinberg FM. (2010) Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes Management Science. 56: 785-800
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