Zixia Cao, Ph.D.
Affiliations: | 2012 | Texas A & M University, College Station, TX, United States |
Area:
Marketing Business Administration, General EconomicsGoogle:
"Zixia Cao"Parents
Sign in to add mentor| Alina Sorescu | grad student | 2012 | Texas A & M | |
| (An empirical examination of stock market reactions to introduction of co-branded products.) | ||||
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Publications
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| Yan R, Cao Z. (2017) Is brand alliance always beneficial to firms Journal of Retailing and Consumer Services. 34: 193-200 |
| Cao Z, Yan R. (2017) Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners Industrial Marketing Management. 67: 148-157 |
| Yan R, Cao Z. (2017) Product returns, asymmetric information, and firm performance International Journal of Production Economics. 185: 211-222 |
| Cao Z, Yan R. (2016) Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance Journal of Public Policy & Marketing. 35: 58-75 |
| Yan R, Cao Z, Pei Z. (2015) Manufacturer's cooperative advertising, demand uncertainty, and information sharing Journal of Business Research |
| Cao Z, Sorescu A. (2013) Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products Marketing Science. 32: 939-959 |