Edwin Love, Ph.D.
Affiliations: | 2008 | University of Washington, Seattle, Seattle, WA |
Area:
Marketing Business Administration, Management Business Administration, Theory EconomicsGoogle:
"Edwin Love"Parents
Sign in to add mentor| Douglas MacLachlan | grad student | 2008 | University of Washington | |
| (Innovation in context: The effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance on new features.) | ||||
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Publications
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| Mu J, Bao YK, Sekhon T, et al. (2018) Outside-in marketing capability and firm performance Industrial Marketing Management. 75: 37-54 |
| Love E, Okad EM. (2015) Construal based marketing tactics for high quality versus low price market segments Journal of Product and Brand Management. 24: 172-181 |
| Love E, Staton M, Rotman JD. (2015) Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty Marketing Letters |
| Love E, Stelling P. (2012) Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class Marketing Education Review. 22: 27-31 |
| Love E. (2012) Divide and prosper? When partitioned prices make sense Journal of Product & Brand Management. 21: 61-67 |
| Love E, Stone DE, Wilton T. (2011) Teaching User-Centered Design in New Product Marketing Marketing Education Review. 21: 29-34 |
| Love E. (2010) The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day Journal of Product & Brand Management. 19: 518-518 |
| Love E, Staton M, Chapman CN, et al. (2010) Regulatory focus as a determinant of brand value Journal of Product & Brand Management. 19: 512-517 |
| Mu J, Peng G, Love E. (2008) Interfirm networks, social capital, and knowledge flow Journal of Knowledge Management. 12: 86-100 |