Sommer Kapitan, Ph.D.
Affiliations: | 2014 | Marketing | The University of Texas at San Antonio, San Antonio, TX, United States |
Area:
Marketing Business Administration, Commerce-Business Economics, Psychometrics PsychologyGoogle:
"Sommer Kapitan"Parents
Sign in to add mentor| David H. Silvera | grad student | 2014 | UT San Antonio | |
| (Buyers and sellers: How contamination and financial deprivation shape biases in the secondhand marketplace.) | ||||
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Publications
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| Vredenburg J, Kapitan S, Spry A, et al. (2020) Brands Taking a Stand: Authentic Brand Activism or Woke Washing?: Journal of Public Policy & Marketing. 74391562094735 |
| Kapitan S, Ross SM, Silvera DH. (2019) Small‐Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation Journal of Consumer Affairs. 53: 946-974 |
| Kapitan S, Kennedy A, Berth N. (2019) Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning Industrial Marketing Management. 76: 84-97 |
| Mittal S, Kapitan S, Silvera DH. (2019) Go big or go home: Risk seeking for experiential choices Journal of Consumer Behaviour. 18: 97-108 |
| Ross SM, Kapitan S. (2018) Balancing self/collective-interest: equity theory for prosocial consumption European Journal of Marketing. 52: 528-549 |
| Kennedy AM, Kapitan S, Soo S. (2016) Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image Australasian Marketing Journal |
| Kapitan S, Silvera DH. (2015) From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness Marketing Letters |
| Phipps M, Ozanne LK, Luchs MG, et al. (2013) Understanding the inherent complexity of sustainable consumption: A social cognitive framework Journal of Business Research. 66: 1227-1234 |