Kenneth Alan Grossberg
Affiliations: | Waseda University, Shinjuku-ku, Tōkyō-to, Japan |
Area:
Japanese history and politics, marketing, innovationGoogle:
"Kenneth Grossberg"Cross-listing: History of History Tree
Parents
Sign in to add mentor| Harry Eckstein | grad student | 1977 | Princeton (PoliSci Tree) |
| Marius Jansen | grad student | 1977 | Princeton (History of History Tree) |
| Marion J. Levy | grad student | 1977 | Princeton (SocTree) |
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Publications
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| Grossberg KA. (2016) The new marketing solutions that will drive strategy implementation Strategy & Leadership. 44: 20-26 |
| Grossberg KA. (2015) New ways B2B marketers use technology to enhance customer engagement Strategy & Leadership. 43 |
| Grossberg KA. (2015) Häagen-Dazs in Japan: leading brand renewal Strategy & Leadership. 43: 40-45 |
| Grossberg KA. (2014) B2B marketing forum: insightful social media and CRM cases from leading firms Strategy & Leadership. 42 |
| Grossberg KA. (2013) The content management systems opportunity – new strategic marketing capabilities Strategy & Leadership. 41 |
| Grossberg KA. (2012) Conference report – How to manage the new HR realities Strategy & Leadership. 40: 11-13 |
| Grossberg KA. (2011) 2011 Conversational Marketing Summit in New York Strategy & Leadership. 39: 48-50 |
| Grossberg KA. (2011) Indulgent parsimony: An enduring marketing approach Strategy & Leadership. 39: 36-42 |
| Grossberg KA. (2009) Marketing in the Great Recession: an executive guide Strategy & Leadership. 37: 4-8 |
| Grossberg KA. (2004) Case study: Outsourcing enables American startup to enter Japanese funeral services industry Strategy & Leadership. 32: 37-41 |