Yoo J. Kwon, Ph.D. - Publications
Affiliations: | 2007 | Textiles and Clothing | Iowa State University, Ames, IA, United States |
Area:
Marketing Business Administration, Social Psychology, GeneralYear | Citation | Score | |||
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2009 | Yurchisin J, Kwon YJ, Marcketti SB. Consumers of charity bracelets: Cause-supporters or fashion-followers? Journal of Fashion Marketing and Management. 13: 448-457. DOI: 10.1108/13612020910974546 | 0.38 | |||
2008 | Kwon KN, Lee MH, Kwon YJ. The effect of perceived product characteristics on private brand purchases Journal of Consumer Marketing. 25: 105-114. DOI: 10.1108/07363760810858846 | 0.362 | |||
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